Orange Scarcity Forces Producers and Brands to Rethink Global Strategies
The Global Small Business Blog
NOVEMBER 22, 2024
©iStock/MeXaHuk The orange supply chain faces an unprecedented crisis – a scarcity which has forced major producers and brands to rethink their global strategies to meet demand. With the soaring cost of orange juice, up 130% year-on-year according to Mintec's Benchmark Prices, brands are turning to innovation to offset challenges. The orange juice market faces significant challenges, from environmental disasters to persistent plant diseases.
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