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For instance, manufacturing companies undergoing digitalisation can automate inventorymanagement to speed up deliveries. By June 2021, the company reported a 73% increase in online retail sales as a direct result of their digital transformation efforts. Enhancing operational efficiency. Increasing revenue.
Amazon’s acquisition of Whole Foods in 2017 exemplifies a horizontal integration strategy, as it allowed the e-commerce giant to enter the grocery market and enhance its physical retail presence. This can involve activities such as acquiring or establishing distribution channels, retail outlets, or service centers.
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