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In 2011, Google had over 1,000 reps from 60 different countries, handling a staggering 10,000 calls per week. Outsourcing can streamlineoperations, boost competitiveness, and allow you to focus on growing your business and serving customers. Take their AdWords customer service, for example.
Increased Efficiency and Productivity Offshore outsourcing providers often have well-established processes and technologies to streamlineoperations. Google started offshoring in 2011 when it sent 1,000 customer support jobs for its AdWords product to contact centers worldwide. In 2016, it also outsourced some IT tasks.
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