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Kubota, a Japanese-based services and technology provider within the agriculture, water and environmental industries, has a keen focus on innovation and sustainability. Simultaneously, it attempted to commit to its zero carbon city declaration, which aims to virtually eliminate carbon dioxide emissions by 2050. The result?
McKinsey reports that companies adopting sustainable practices can reduce operating costs by up to 60%. Rising consumer demand : Consumers are increasingly prioritizing eco-friendly products and services. The European Green Deal, aiming to make Europe the first climate-neutral continent by 2050, exemplifies these efforts.
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