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Omnichannel Analytics Simplified – Optimizely Acquires Netspring

Perficient Digital Transformation

Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It is focused on making warehouse-native analytics accessible to organizations of all sizes.

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4 smart technologies modernizing sourcing strategy

IBM Services

Sourcing is getting smarter. To start, many organizations have already pivoted from a tactical to a strategic sourcing mindset—which can make all the difference when it comes to gaining and retaining a competitive advantage. But now, the benefits of strategic sourcing are becoming even more attainable thanks to innovation.

Sourcing 102
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The Event-Driven Data Layer: Unifying Analytics and Development Teams

Perficient Digital Transformation

Many times, it can be difficult to manage the needs of the development team and analytics team, prioritize work to be done, and achieve cross-functional collaboration between both departments. Here are some tips to help you manage both departments and unify them to successfully implement this style of analytics tagging in your implementation.

Analytics 105
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Introduction to Google Analytics – A Guide for Beginners

Perficient Digital Transformation

A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. Why Google Analytics?

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Unveiling the Power of Einstein Analytics: Transforming Salesforce Reporting and Analytics

Perficient Digital Transformation

Today, we’re diving headfirst into the world of advanced reporting and analytics in Salesforce, with a special focus on leveraging Einstein Analytics to unlock the full potential of your data. Introducing Einstein Analytics So, what exactly is Einstein Analytics?

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Data virtualization unifies data for seamless AI and analytics

IBM Services

Data virtualization bridges this gap, allowing organizations to use their existing data sources with flexibility and efficiency for AI and analytics initiatives. Virtualizing data acts as a bridge, enabling the platform to access and display data from external source systems on demand. Why choose data virtualization?

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How Data Integration Optimizes Business Efficiency and Analytics

V-Soft Consulting

As businesses continue to accumulate vast amounts of data from various sources, the ability to seamlessly integrate and analyze this information becomes paramount. Data integration is the solution that enables businesses to unify disparate data, creating a cohesive and consistent dataset for better analytics and operational efficiency.