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Editor’s note: This is a guest article from our partner Bain & Company , a top globalmanagementconsultancy based in Boston. The company advises business leaders on strategy, marketing, organization, operations, IT, and M&A across industries, including financial services.
In our previous article, the modern warp speed consumer , we learned about the new-age hyper-personalized consumerism and the need for major brands to adjust rapidly. This article will delve deeper into the consumer psyche as they are the main catalysts affecting the change in product lifecycles. Principal, Infosys Consulting.
WONGDOODY (powered by Infosys) and Infosys Consulting have collaborated on this article to generate new thinking and thought leadership. Partner, Infosys Consulting. Principal, Infosys Consulting. Please reach out to our experts to learn more about how we can help you and your business. . Rohit Mendiratta. Michael Zyla.
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