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Global Business Services (GBS) has been a major trend across large companies. Focus on customer experience and automation is driving companies to break organizational silos and create frictionless workflows, with GBS becoming the center of such transformations.
Along with these challenges, the ongoing drive to reduce costs, improve efficiency and productivity, drive better decision-making and reduce risk will continue to drive pharma investment in cloud, AI/ML, analytics and automation in 2023 despite higher interest rates. Manufacturing costs and costs of clinical trials will continue to rise.
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