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1 Even though a recent Forrester Research report highlights that US consumers’ perception of CX quality has fallen for the third year and sits at its lowest point since the inception of the CX index in 2016, the health sector has traditionally been behind the curve when it comes to prioritizing CX or in case of healthcare the Patient Experience.
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intelligence automation). This article breaks down how data powers intelligence automation. If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience. This business data creates the foundational context for the automation tools to leverage.
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