Creating a Consistent Global Customer Experience
The Global Small Business Blog
FEBRUARY 8, 2024
©iStock/Stock photo and footage Building a global company is easier, but also more nuanced and complex, than ever before. In the past, companies could limit expansion in a more controlled fashion to just one market at a time. In the digital age, global growth is far more continuous and incremental in nature. But with this new approach comes risk: If your customers in one market receive less value than those in another, they perceive your offering differently.
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