IP Assets Are the Heart of a Tech Company's Competitive Advantage
The Global Small Business Blog
NOVEMBER 1, 2023
©iStock/DKosig It goes without saying that intellectual property assets are the heart of a tech company's competitive advantage. So, you have to value them accurately to make informed decisions during global expansion. Before scaling, you need to conduct a thorough IP audit first. By assessing the strength, uniqueness, and market potential of your IP assets, you can determine your value in a global marketplace.
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