When Your Home Market Weakens, Expand Overseas
The Global Small Business Blog
MAY 31, 2024
©iStock/Picsfive In an interview with the Financial Times , chief financial officer Eason Zhang said low-cost China-based retailer Miniso plans to open roughly 400 stores in China, but this year would be the first since at least 2019 that most of its new outlets were outside the country. Minis will shift its focus of rapid expansion away from a domestic market – China – plagued by weak consumption.
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