Quest for International Expansion by Asian-Pacific Consumer Product Companies
The Global Small Business Blog
SEPTEMBER 24, 2024
©iStock/ake1150sb For Asia-Pacific CPGs, international growth is more critical than ever due to maturing domestic markets. Fortunately, the growing popularity of Asian culture enhances their chances of success. As growth in domestic markets slows, Asian companies must expand internationally to keep thriving. They are also wrestling with numerous strategic questions, including: Which markets should we enter first?
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