Getting Global Expansion Right
The Global Small Business Blog
SEPTEMBER 19, 2024
©2024 Apress. All rights reserved. When is the right time to go global? It's hard to determine. But what's easy is to expand too quickly or into the wrong markets. Nearly every company begins life in a single market, and determining when and how to expand internationally is a challenge every successful company must eventually address. According to Forbes, the key to global success is simple in theory and complex in execution—to go global, you have to be local.
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