Navigating E-Commerce on a Global Scale
The Global Small Business Blog
SEPTEMBER 29, 2023
©iStock/NVS In this interview with Boris Rütten, head of global ecommerce at CPG giant Henkel, he discusses the ever-changing landscape of global ecommerce , emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth. Three (3) key takeaways: Establishing successful partnerships in business requires a collaborative approach.
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