A Millennial Redesign by Britain's Oldest Brand Lyle's Golden Syrup
The Global Small Business Blog
FEBRUARY 29, 2024
©iStock/StephanieFrey Oh what is the uproar all about? Because Lyle’s Golden Syrup is undergoing a redesign? Wait. There's so much more to it. The British baking staple, now owned by Tate & Lyle Sugars , is highly recognizable because the logo has been unchanged for 140 years. The product is even the Guinness World Records holder for the world's oldest logo.
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