Today in Global Small Business: Ad Campaigns That Are More Inclusive Have a Positive Impact
The Global Small Business Blog
SEPTEMBER 16, 2024
©iStock/Sakorn Sukkasemsakorn What's affecting me, my clients, my colleagues and other global small business owners: A new academic research carried out for the advertising industry suggests that “Go woke, go broke," the snappy catchphrase devised by rightwing groups as a warning to brands, has got it all wrong. New evidence that ad campaigns that are more inclusive have a positive impact on profits, sales and brand worth.
Let's personalize your content