Embrace Your Foreignness to Yield Unforeseen Competitive Advantages
The Global Small Business Blog
SEPTEMBER 20, 2024
©iStock/klauspeters Expanding into international markets presents numerous challenges for companies, particularly due to their “foreignness.” Many global companies tend to overcome those challenges by minimizing their foreignness and assimilating into the local environments. However, maintaining and embracing foreignness can yield unforeseen advantages.
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