Build a Reputation Beyond Your Local Market
The Global Small Business Blog
NOVEMBER 16, 2023
©iStock/FeelPic Labels that get their start outside of major fashion hubs are leveraging their local identities and a strategic approach to wholesale to gain international followings. Key insights: Brands outside of cities like Paris and New York often struggle to build a reputation beyond their local markets. Post-pandemic digitalisation, including the proliferation of Zoom and online shopping, has made it easier for designers to reach buyers, VIP clients and other tastemakers.
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