Asking The Right Questions For B2B Marketing ROI
Forrester Digital Transformation
JANUARY 31, 2022
The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.
Forrester Digital Transformation
JANUARY 31, 2022
The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.
The Global Small Business Blog
FEBRUARY 4, 2022
©iStock/Jirardoj Praditcharoenkul Abhijit Kamra, director, Global Trade, Amazon India, and Dr Avik Sarkar professor, Indian School of Business (ISB), firmly believes that India has all the right ingredients to emerge as a strong export’s hub, ushering in the fourth industrial revolution. In the 21st century, the power of the internet, combined with rapid digitization levels and use of machine learning and artificial intelligence can lead the nationals and citizens of India to the vision of Expor
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
McKinsey and Company
FEBRUARY 1, 2022
A detailed study of machine intelligence in industrial and manufacturing operations reveals the surprisingly different paths companies can take. But a group of leaders shares similar characteristics.
Groove Technology
FEBRUARY 2, 2022
The eLearning sector is expanding rapidly. There are numerous free and paid resources available for businesses of all sizes. As a result, a successful LMS makes learning new skills, growing your business, and training your personnel has never been easier. The Elearning Sector Is Expanding Rapidly. It is convenient to use free online eLearning resources.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Forrester Digital Transformation
FEBRUARY 1, 2022
Clicking on a display advertisement isn't even in the top five actions taken by B2B buyers in response to advertising. Here's the top three.
The Global Small Business Blog
JANUARY 29, 2022
©2022 Laurel J. Delaney. All rights reserved. "A snow day literally and figuratively falls from the sky, unbidden, and seems like a thing of wonder." – Susan Orlean".
Global Sourcing Brief brings together the best content for outsourcing professionals from the widest variety of industry thought leaders.
Perficient Digital Transformation
FEBRUARY 2, 2022
Digital process automation (DPA), also called process orchestration, leverages digital technology to perform a task in order to accomplish a workflow or function, such as the loan process at a bank. With DPA, you can define event-driven business rules that provide a streamlined next step for all processes within your enterprise. As enterprises continue to invest in automation, selecting the vendor with the right platform to meet your business’ demands is paramount.
Forrester Digital Transformation
FEBRUARY 1, 2022
There’s been massive adoption of virtual care for mental health that has granted more accessibility to mental health support. Forrester predicts 60% of virtual visits this year will be for mental health treatment. In addition the availability of virtual care for mental health is more widely available than ever before made available to patients through […].
The Global Small Business Blog
FEBRUARY 1, 2022
©2022 Women Entrepreneurs Grow Global®. All rights reserved. Stephanie Morimoto is Owner & CEO of Asutra , where she is passionate about helping people take care of themselves on purpose so they can get the most out of life – what she calls active self care. Asutra offers over 50 organic, natural remedies for pain relief, sleep and rejuvenation, so you can care for yourself well.
McKinsey and Company
FEBRUARY 4, 2022
Real-estate leaders should revalue assets, decarbonize, and create new business opportunities. Here’s how.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Perficient Digital Transformation
FEBRUARY 4, 2022
Custom Coding Bootcamp Focuses on Advancing Diversity in Technology. Queue the graduation march song! Today marks the conclusion of Perficient’s Bright Paths Program in Detroit and Lafayette, Louisiana, and Perficient is proud to announce the graduation of 55 exceptional students from the program. Designed to advance STEM education and career opportunities for underrepresented constituencies and communities, the second Bright Paths Program began in fall 2021 in partnership with Strayer Universit
Forrester Digital Transformation
FEBRUARY 2, 2022
The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.
The Global Small Business Blog
FEBRUARY 3, 2022
©iStock/Sensvector The world is searching for harmony amid crises and an occasion like the Spring Festival – the Chinese New Year – is an intriguing holiday that has acquired the hallmarks of a global holiday by offering an opportunity to evaluate human development and work in tandem with needs and demands. Apart from China, it is also celebrated by hundreds of thousands of Chinese living in foreign lands.
McKinsey and Company
JANUARY 31, 2022
She also knows what you can—and can’t—do about it. Here are three surprising lessons from a veteran of the wars in Iraq and Afghanistan.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
Perficient Digital Transformation
FEBRUARY 1, 2022
Perficient and Adobe will partner to host the sixth annual Women in Digital panel just before Adobe Summit 2022. This year, we’re excited to celebrate women around the world as we’ll hold our virtual event on International Women’s Day, Tuesday, March 8. In honor of this worldwide celebration, each confirmed attendee will result in a donation that benefits Girls Who Code.
Forrester Digital Transformation
FEBRUARY 1, 2022
Technology plays a significant role in helping firms unleash creative innovation. Artificial intelligence is a perfect example. But AI can also help humans be more creative and therefore represents a great opportunity for enterprises to scale more creativity throughout their organization. AI Is Maturing Fast And Is Getting Better At Increasing Human Creativity In 2014, […].
The Global Small Business Blog
JANUARY 31, 2022
©iStock/Nuthawut Somsuk What's affecting me, my clients, my colleagues and other global small business owners: The US government’s Agency for International Development (USAID) launched a f ree online mentoring platform recently to connect emerging entrepreneurs with experienced business experts. A new ICC Small Business Champions Network aims to enable the voice of small businesses and empower SMEs to thrive in the global economy.
McKinsey and Company
JANUARY 31, 2022
Dan Antonelli, CEO and president of Ruiz Foods, takes us through his company’s transformation journey and shares hard-won insights on how to drive sustainable and lasting change.
Advertisement
Are you helping your people proactively plan for retirement? How are you prioritizing the mental health of your HR team? These are a few of the questions that HR professionals are seeking answers to today. Luckily, Gallagher’s consultants came together with four robust articles (and one infographic) that help address these pain points and provide you with proactive planning tips to help you simplify, personalize and create flexibility in your benefits offerings to help ensure your people thrive
Perficient Digital Transformation
JANUARY 30, 2022
Power BI Desktop is a free Analytics and Business Intelligence application you install on your local computer that lets you connect to, transform, and visualize your data. With Power BI Desktop, you can connect to multiple different sources of data. Power BI transforms your Data into appealing and insightful visuals. Firstly You can absorb in a glance and After that you can take better Decision.
Forrester Digital Transformation
FEBRUARY 3, 2022
Last week, the Business Roundtable (an influential group of CEOs of major US companies) published a Roadmap for Responsible Artificial Intelligence. While many companies are already thinking about responsible AI due to market forces such as the impending Artificial Intelligence Act in Europe and the demands of values-based consumers, this announcement will elevate the conversation […].
Groove Technology
JANUARY 30, 2022
Due to the apparent tremendous rate at which technology is evolving and expanding, an increasing number of organizations are embracing and leveraging modern technology to their benefit. Over the last decade, eLearning has risen by leaps and bounds, thanks partly to the inclusion of visual design in eLearning courses by eLearning professionals. Since intuitive visuals in eLearning quickly capture and maintain learners’ attention, it may aid in improving user navigation, adding aesthetic app
McKinsey and Company
FEBRUARY 3, 2022
A how-to guide for maximizing the ROI of enterprise platform transformations in the consumer packaged goods industry.
Advertisement
Facing a hiring surge that feels like conducting a complex orchestra? Our guide is your roadmap to harmonious high-volume hiring. In it, you’ll learn: Strategies to maintain quality while hiring at scale The real math behind agency vs. in-house recruiting Secrets to a stellar candidate experience during hiring spikes Resource optimization techniques for stretched TA teams Don't let resource constraints or market pressures derail your hiring goals.
V-Soft Consulting
FEBRUARY 4, 2022
Companies across the world are embracing digital transformation to stay competitive and evolve to meet customers’ changing needs and expectations. One such technology is the “Internet of Things” (IoT), which is taking digital transformation to new heights. IoT can be applied across a span of industries, from healthcare to infrastructure, and those in between.
Forrester Digital Transformation
FEBRUARY 2, 2022
Ransomware — an attack that makes us feel like we’re Bill Murray trapped in a Groundhog Day loop. It’d be a safe bet that if Punxsutawney Phil was tasked with predicting ransomware, he’d see his shadow every Groundhog Day. Buckle up for some wintry, miserable, ransomware weather, because ransomware attacks have been increasing and evolving […].
Obobo
FEBRUARY 3, 2022
How Can eProcurement Help Small & Medium-Sized Enterprises (SMEs)? What is eProcurement? Pro curement software , also known as eProcurement, is used to purchase goods and services from suppliers. Recent years have seen an evolution of eProcurement. Traditional eprocurement systems focus on procuring goods and services from suppliers via sourcing, eTenders and eAuctions.
McKinsey and Company
FEBRUARY 3, 2022
The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Bydrec
FEBRUARY 3, 2022
Software development can be an extraordinarily complex task, so effective project management is among the most crucial elements of any software development process. The right project management methodology can help organize the workflow, organize team members, and create a more manageable environment for everyone involved. Here are some different types of project management methodologies that different companies or teams might use for their projects.
Forrester Digital Transformation
FEBRUARY 4, 2022
2021 was an exciting year for our research on securing and managing the risks of emerging technologies. We defined core tenets of what it means to embrace and sustain new IT technologies from a combined security and risk management perspective. For 2022, our latest Forrester data shows that cloud computing middleware platforms, cloud computing business […].
WebCreek
FEBRUARY 3, 2022
Rate this post. To recap the stages of operations in the oil and gas industry, we know that they are divided into different phases— upstream , midstream , and downstream. Each one fulfills specific functions necessary for carrying out the entire process of extracting, transporting, and refining raw material. In this article, we will look at downstream activities.
McKinsey and Company
FEBRUARY 2, 2022
Private acquisitions of in-force books are growing. Here’s a playbook for those considering market entry, those already in, and insurers wondering how to respond.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Let's personalize your content