Challenges in Going Global, One Is Execution
The Global Small Business Blog
JUNE 20, 2024
©iStock/BrianAJackson Despite their ambitions, few companies are ready to build and run truly global organizations. Globalization may be their goal – it may even form the backbone of their strategy – but only a tiny fraction have the execution capabilities needed to bring that strategy to life. Why is that? According to a recent Global Readiness Survey of 362 executives, only 10% of companies think that they have the full complement of capabilities required to win overseas, with most barely mast
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