Why Content Marketing Is An Effective B2B Lead Generation Strategy
Magellan Solutions
SEPTEMBER 28, 2017
You probably know by now that B2B lead generation methods differ slightly from B2C lead generation methods, owing to the differences between individual consumers and companies. Individual customers are generally easier and less expensive to market products to than business entities. Individual consumers also require less time to arrive at a purchasing decision, as compared to a business that has to undergo a hierarchic process of consultation with different unit heads before the final decision i
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