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Overcoming Friction in Demand Marketing Program Planning

Forrester Digital Transformation

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning?

Marketing 225
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Portfolio Marketing Must Act As A Compass Through Shifting Seas In 2023

Forrester Digital Transformation

By investing in audience-centric practices, portfolio marketers can help their organizations be more efficient and effective, despite economic uncertainty.

Marketing 246
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Maximizing Efficiency with MuleSoft API Design & Development

Groove Technology

In today’s fast-paced business environment, it is essential to have a well-designed and efficient API management system. Using Groove Technology’s MuleSoft’s Anypoint Platform API, businesses can design, build, and manage APIs that are secure, scalable, and efficient.

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Top iPhone Apps for Developers Boosting Productivity and Efficiency

Groove Technology

Here are some key reasons why iPhone apps play a vital role in a developer's toolkit: Market Reach : iPhones enjoy a significant market share, and iOS users tend to spend more on apps compared to users of other platforms. This expands their market reach and potential revenue opportunities.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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What Role Does Digitization Play in Global Expansion?

The Global Small Business Blog

©iStock/guirong hao Apurva Palnitkar, Senior Director Marketing, GoDaddy India says that in today's technology-driven world, the adoption of digital tools and strategies has become paramount for small businesses seeking to thrive and expand their presence beyond local boundaries.

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How Big Will Be The CRM Market In 2025?

31 West

Customer-focused marketing isn’t a new trend. It has brought about significant changes, including the evolution of marketing channels, the methods for fostering customer loyalty, and the technological advancements that have made management more efficient. So, what’s the future of the CRM market? Or, you can have both.

Marketing 130
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The HR Compliance Playbook: How to Improve Speed-to-Hire

If your company wants to test new markets and hire top-tier global talent, remember that the first steps are the most crucial. Navigating international jurisdictions can be complex and time-consuming, but with solid and up-to-date compliance procedures, companies can maximize efficiency, speed-to-hire, and mitigate risks.