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With the scaling back of large social gatherings, consumers switched to decorating their homes and having smaller-scale events to celebrate momentous occasions and brighten their days. For Party City, the global celebrations category leader, the pandemic presented a unique challenge and opportunity.
Consumers scaled back on large social gatherings, choosing instead to host smaller events to celebrate momentous occasions and holidays. For Party City, the global leader in the party supply industry, the pandemic presented unique challenges and opportunities. They also changed the way they shopped.
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