Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs
Forrester Digital Transformation
MARCH 14, 2023
In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year. As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers.
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