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Disruption in the Fashion Industry: Gray Market Digital Sales Emerge

The Global Small Business Blog

©iStock/Grosescu Alberto Mihai Want to be a player in the multibillion-dollar luxury “gray” market, a fast-growing sales sector that has historically operated out of sight of most Western consumers? Think of is as a secretly discounted modern luxury digital market. Read on to learn more.

Sales 246
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The 10 Biggest Intent Data Mistakes For B2B Marketing And Sales

Forrester Digital Transformation

Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.

Sales 242
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Sales Content Solutions: A Lid for Every Pot

Forrester Digital Transformation

The Forrester Wave™: Sales Content Solutions (SCS), Q4 2022 revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern SCS are multifaceted, highly integrated keystones of the sales/marketing tech stack and are table stakes for most companies past the startup stage.

Sales 246
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The Sales Engagement Landscape And The Case For The Single Pane Of Glass

Forrester Digital Transformation

Sales engagement platforms are playing a leading role in optimizing and improving sales and revenue development, operational efficiency, and outcomes. This is how we define the category: Solutions that help sales, marketing, and post-sales personnel understand and […].

Sales 238
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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. These 16 plays are aligned to different stages of the sales funnel.

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Global Small Businesses Resume International Travel Boosting Export Sales

The Global Small Business Blog

These state-led business trips have proven to be a successful strategy for entering new markets and increasing export sales,” says Secretary of State [Delaware] Jeff Bullock. So far some have traveled to Dubai (March 2022) and are headed to South Africa, Kenya, and Tanzania in May. Then, it's off to Israel in the summer.

Sales 225
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Ecommerce Market Expected to Gross $930 Billion This Year

The Global Small Business Blog

e-commerce market is projected to gross $930 billion this year, up 15% from 2023, and constitute 25% of the world's total online retail sales. ©iStock/style-photography The U.S. trillion in 2024, 16% more than in 2023 and accounting for more than half of global e-commerce revenue.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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AI in Sales: How AI is Transforming Go-to-Market

How will generative AI transform sales? And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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Marketing Operations Efficiency: The Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.

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100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!