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Global Marketing Is Essential for Modern Businesses

The Global Small Business Blog

©iStock/invincible_bulldog In an era where businesses (both large and small) can sell and ship their products and services to consumers across the globe within a matter of days, it can be easy to forget how markets functioned before the digital age and the innovations in transportation.

Marketing 247
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Introducing The Green Market Revolution

Forrester Digital Transformation

The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post.

Marketing 246
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Putting the Revenue in Marketing Technology

Forrester Digital Transformation

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. After working closely with our practitioner and tech service provider clients and […]

Marketing 225
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Here's Why Japan Could Be a Market For You

The Global Small Business Blog

©iStock/SeanPavonePhoto Japan offers a solid population of middle-class consumers with high disposable incomes and a keen interest in new technologies, which makes it ideal for international businesses that offer premium goods, services or innovative digital solutions. Interested?

Marketing 223
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Offshore Software Development Services

Groove Technology

Offshore software development may include the following services: product design and architecture, coding and testing; development SaaS, Internet/Intranet, e-commerce, CRM, project management and other special web services solutions (including Web 2.0 solutions). Instead, all these problems and many more will be solved by the company.

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A Booming Advertising Talent Market Illustrates The Belated Agency Transformation

Forrester Digital Transformation

Bureau of Labor Statistics advertising and related services added 3,800 jobs in June, while the total US jobs market added […]. Despite rising inflation, concern for recession, and agency and tech company layoffs, U.S. advertising industry job growth remains strong. According to the U.S.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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We’re Here to Help! How to Navigate Your Top HR Priorities

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