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However, today’s GCCs have moved up the value chain, delivering a wide array of strategic GCC functions. These include research and development (R&D), product development, digital transformation initiatives, data analytics, and even end-to-end supplychainmanagement.
By doing so, Adidas aims to streamline its SupplyChainManagement and Finance functions, complementing its operations in the US market. Dramatically reduced operationalcosts and accelerated delivery of cutting-edge Retail technologies like Guest Order Management Systems, AR/VR Shopping experience, etc.
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