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Presenting The Forrester Wave™: Enterprise Service Management, Q4 2021

Forrester Digital Transformation

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021.

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2021 In Review: A Recap Of The Shifts That Every Sales Leader Should Know About

Forrester Digital Transformation

Throughout the year, Forrester’s B2B Sales Executives service published key research on how sales leaders should address these changes, and we’ve highlighted that research below. 2021 brought monumental shifts to the B2B sales world.

Sales 246
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Meet The New VP, Research Director For The B2B Marketing Executives Service

Forrester Digital Transformation

The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.

Research 130
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Feature Your Infrastructure Automation Offerings In A Forrester Research Report

Forrester Digital Transformation

Today, automation is no longer about cost or workforce optimization – it improves service delivery and […]. The industry has moved past the inflection point where we could manage the technology infrastructure manually.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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What Services Are In Managed Services?

31 West

Tasks handled by a third party are referred to as “managed IT services,” typically in the context of business information technology services. A managed service provider (MSP) is a business that offers the above-mentioned services. What Advantages do Managed IT Services Offer? Knocked off Prices.

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IT Service Management (ITSM) in Education: Enhancing IT Support For Students And Faculty

31 West

In the rapidly evolving digital landscape of the 21st century, Information Technology Service Management (ITSM) has emerged as a critical component in various sectors, especially in education. Faculty Challenges with Inadequate Faculty members face similar issues, with inadequate IT support impacting their teaching and research work.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?