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Four Steps Sales Leaders Should Take To Make The Right Sales Tech Investments In 2022

Forrester Digital Transformation

Sales leaders must make the right investments in sales technology if they want to help their sales teams win in 2022. The right sales tech stack can improve sales productivity and broaden rep participation by: Automating administrative tasks for sellers and managers. Collecting valuable customer and seller data.

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Sales Content Solutions: A Lid for Every Pot

Forrester Digital Transformation

The Forrester Wave™: Sales Content Solutions (SCS), Q4 2022 revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern SCS are multifaceted, highly integrated keystones of the sales/marketing tech stack and are table stakes for most companies past the startup stage.

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2021 In Review: A Recap Of The Shifts That Every Sales Leader Should Know About

Forrester Digital Transformation

2021 brought monumental shifts to the B2B sales world. Throughout the year, Forrester’s B2B Sales Executives service published key research on how sales leaders should address these changes, and we’ve highlighted that research below.

Sales 246
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Three Key Areas For Sales Enablement To Focus On In 2023

Forrester Digital Transformation

Competencies, culture, and compensation — find out where you should invest your sales enablement budget in the year ahead with our new report, Planning Guide 2023: Sales Enablement.

Sales 246
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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program. Wasteful technology and service spending. Inadequate contact inventory within universe.

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What I Learned About Sales Technology In 2022

Forrester Digital Transformation

Inflation cut off the flow of cash into sales technology companies, driving focus back to the fundamentals that established businesses rely on. In 2022, everything was the same but completely different. The roller coaster ride from 2021 continued into 2022, with new and unexpected twists and turns.

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Sales Enablement Technology Decisions Just Got Easier: Introducing the Now Tech, 2022

Forrester Digital Transformation

Sales Enablement Automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers.

Sales 246