article thumbnail

Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester Digital Transformation

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Analytics 234
article thumbnail

Data and Analytics (D&A) Services for Mid-market Enterprises PEAK Matrix® Assessment 2023

Everest Group

Data and Analytics (D&A) Services for Mid-market Enterprises Currently, mid-market enterprises stand at a crucial juncture. They are striving to strengthen their Data and Analytics (D&A) foundation while simultaneously exploring cutting-edge technologies such as generative AI.

Analytics 195
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data and Analytics (D&A) Services PEAK Matrix® Assessment 2023

Everest Group

Data and Analytics (D&A) Services Enterprises are struggling to strike the right balance between value realization and experimentation through their Data and Analytics (D&A) investments amid the macroeconomic conditions. They are prioritizing RoI and direct business outcomes from D&A initiatives.

Analytics 182
article thumbnail

Healthcare Payer Operations PEAK Matrix® Assessment 2023

Everest Group

The shift toward value-based care has presented various opportunities such as telehealth, population data analytics, remote patient monitoring, commercial models based on risk assessment, increased investment in care management, and a greater emphasis on digital initiatives, particularly automation and analytics.

article thumbnail

Low-code Application Development Platforms PEAK Matrix® Assessment 2023

Everest Group

Low-code Application Development Platforms PEAK Matrix® Assessment 2023 What is in this PEAK Matrix® Report In this report, we assess 24 low-code technology providers featured on the Low-code Application Development Solutions PEAK Matrix®.

Insurance 264
article thumbnail

Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Forrester Digital Transformation

Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.

Analytics 246
article thumbnail

Capital Markets Operations – Services PEAK Matrix® Assessment 2023

Everest Group

They are offering solutions that accelerate the shift from robotic process automation to intelligent automation and bringing in technologies such as predictive and prescriptive analytics, ESG profiling, and distributed ledger technology.

Marketing 246