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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data and Analytics

Forrester Digital Transformation

How Did You Get Interested in Data and Analytics? Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

Analytics 244
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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester Digital Transformation

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Analytics 234
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Three Principles for Writing Effective Analytics Documentation

Perficient Digital Transformation

Documentation is a crucial part of your analytics implementation. During your time with analytics implementation, you will likely be responsible for writing many pieces of documentation. To help you with writing analytics documentation, here are five principles for writing effective analytics documentation.

Analytics 109
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Omnichannel Analytics Simplified – Optimizely Acquires Netspring

Perficient Digital Transformation

Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It is focused on making warehouse-native analytics accessible to organizations of all sizes.

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Just Released – Our 2018 Third-Party Recruiting Benchmark Report

BountyJobs curates the most impactful data in their marketplace: trends in salaries and fees across key verticals, emerging industry game changers, and other valuable analytics sure to influence your hiring strategy for the back half of the year. Download it to get access to these trends!

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Announcing the Forrester Wave: Security Analytics Platforms, Q4 2022

Forrester Digital Transformation

The security analytics platform market is moving faster than it has in years, as demonstrated by these Wave results. Though Splunk still has a tight grip on the segment, competitors are finding opportunities to loosen its hold by addressing continued dissatisfaction with outdated pricing models.

Analytics 130
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The Event-Driven Data Layer: Unifying Analytics and Development Teams

Perficient Digital Transformation

Many times, it can be difficult to manage the needs of the development team and analytics team, prioritize work to be done, and achieve cross-functional collaboration between both departments. Here are some tips to help you manage both departments and unify them to successfully implement this style of analytics tagging in your implementation.

Analytics 105
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Transform Employee Wellbeing and Control Costs Through Data-Driven Strategies

Our proprietary data and people analytics platform, Gallagher Drive ® , provides the elevated insights you need to make impactful program decisions that are aligned with your organizational goals and set your strategy up for long-term success. Gallagher can help you meet that challenge head-on.

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How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).