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Omnichannel Analytics Simplified – Optimizely Acquires Netspring

Perficient Digital Transformation

Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It is focused on making warehouse-native analytics accessible to organizations of all sizes.

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3 Ways Sourcing Professionals Can Proactively Address Risk

Sarah Holliman

With so many avenues for entry, managing risk has become everyone’s job , and the sourcing organization is front and center as their direct relationship with third parties increasingly puts them in the driver’s seat. Consider the General Data Protection Regulation (GDPR) or blockchain technologies. Consistency.

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4 strategic sourcing use cases to strengthen your supply chain

IBM Services

For sourcing teams, that means pivoting their mindset around selecting suppliers from a tactical, lowest-cost-above-all approach to a strategic one. Where tactical sourcing is a short-term strategy, strategic sourcing is for long-term business goals. And from that group, 71% would pay a premium for it.

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AI Regulations for Financial Services: SEC

Perficient Digital Transformation

Artificial intelligence (AI) is poised to affect every aspect of the world economy and play a significant role in the global financial system, leading financial regulators around the world to take various steps to address the impact of AI on their areas of responsibility.

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Risk Management Data Strategy – Insights from an Inquisitive Overseer

Perficient Digital Transformation

Traditional risk managers, by their job definition, are highly cautious of the result sets provided by the analytics teams. where’s my Insight”) The primary goal of data management, sourcing and aggregation effort will have to be converting data into informational insights.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

The requirement to potentially depart from using Google Analytics is a major disrupter to how teams have been operating for years. However, full adherence to HHS guidance and HIPAA regulations is non-negotiable, so in light of recent guidance, change is completely warranted. So, what’s the problem? What do we mean by that?

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Make the Move to Google Analytics 4 (GA4)

Perficient Digital Transformation

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Why Migrate to Google Analytics 4?