The Global Small Business Blog

APRIL 21, 2022

An article written by authors John Micklethwait and Adrian Wooldridge for Bloomberg on March 24 sounded the alarm to announce the end of “the second great age of globalization.” This process had its origins in the Great Recession of 2007-09. Up to now, there has been no choice apart from the largely Western-driven globalization.

Design 316

Design 316

The Global Small Business Blog

MAY 22, 2024

In this article , the author explains why YouTube is a must-have marketing strategy, how the video platform can help your brand and how to create a YouTube channel with compelling, engaging content. ©iStock/The_Believer_art YouTube is a global video platform that can get your business in front of millions of potential new customers.

Marketing 277

Marketing 277

The Global Small Business Blog

OCTOBER 1, 2021

The expert [a speaker from a major steel producer] that Eamon references in his article, predicted that by the end of the year, after the Christmas rush, it would see prices fall to around $5,000 per container for said route. He ends the article with: "Onshoring to an American supply base is the future for American industry.

Manufacturing 242

Manufacturing 242

The Global Small Business Blog

MAY 23, 2024

Access the full article with 111 footnotes here. Addressing the roots of distrust today would carry over into safeguards far more robust and enduring in the future, online and offline. We hope this piece adds to that evolving conversation.

Government 283

Government 283

The Global Small Business Blog

SEPTEMBER 20, 2024

The complete article by Lele Sang at Harvard Business Review can be found here. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 271

Marketing 271

The Global Small Business Blog

OCTOBER 5, 2023

In this article , you will learn: The definition of global marketing (in case you are living in a cave), the importance of it, some effective strategies, examples of campaigns, and other important points related to fully understanding the significance of marketing to expand your business globally.

Marketing 283

Marketing Service 283

The Global Small Business Blog

MAY 31, 2024

Read the entire article here. Minis will shift its focus of rapid expansion away from a domestic market – China – plagued by weak consumption. Further, the falling cost of goods produced in China’s factories is also making them more competitive abroad.

Marketing 251

Marketing Retail 251

The Global Small Business Blog

FEBRUARY 21, 2023

©iStock/jacoblund Even though the four leaders referenced in the article below are from different sectors, there are a variety of similarities in what they’ve gone through over the past two years. Read the entire article by Jim Proppe, Managing Partner, Plante Moran.

Out-Tasking 231

Out-Tasking Accounting Management 231

The Global Small Business Blog

JUNE 15, 2022

This is counterproductive, the authors of the article below argue. A design technique that immerses executives and employees deeply in various possible futures, it uses artifacts such as short movies, fictitious newspaper articles and imaginary commercials to generate transformation roadmaps.

Design 233

Design 233

The Global Small Business Blog

OCTOBER 10, 2023

This article identifies three common obstacles to scaling innovations and describes a way to overcome them. This leads to lost revenues and higher costs, since teams around the world often end up duplicating (or triplicating, or quadruplicating) investments in solving common problems.

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The Global Small Business Blog

SEPTEMBER 27, 2023

©iStock/Iryna Imago Archana Sharma discovered EXIM bank at a trade show and it opened up new opportunities for her company [that is not mentioned in the article below]. I believe it is: AKAS – EXIM's Exporter of the Year in 2021. Back in her office, “I [Sharma] said, Hey, we can get credit insurance for exporting, so you know what?

Banking 279

Banking Insurance Finance 279

The Global Small Business Blog

SEPTEMBER 26, 2023

Here's a few fresh ideas from Gates in an article by Will Douglas Heaven for MIT Technology Review. ©iStock/antonbrand The chorus of big names in tech who have weighed in on the question of risk around artificial intelligence now includes Bill Gates.

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253

The Global Small Business Blog

FEBRUARY 27, 2024

As the Foreign Policy article (as featured in The Broadsheet) says: Globalization is not dead, but it has clearly taken a turn toward fragmentation along geopolitical lines, which could have important economic consequences for all countries. Not everything went according to plan.

Government 272

Government 272

The Global Small Business Blog

MAY 27, 2022

©iStock/bazilfoto According to an article in The National Post , globally, small and medium-sized businesses represent roughly 90 per cent of businesses and employ over 50 per cent of the workforce. They also contribute about 45 per cent to gross domestic product (GDP).

Marketing 53

Marketing 53

The Global Small Business Blog

NOVEMBER 3, 2023

Read the entire article here. Smaller firms' exposure to variable-rate debt may well make them a leading indicator for the American economy, but so far they're mostly sending a message of resilience. And that may well mean that the US economy can continue to stay afloat as well.

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Forrester Digital Transformation

NOVEMBER 18, 2021

They previewed the book and their idea in a recent HBR article. In his upcoming book “Winning On Purpose” and his co-authors Darci Darnell and Maureen Burns introduce a new metric: Earned Growth. Earned Growth measures the revenue growth generated […].

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Forrester Digital Transformation

DECEMBER 21, 2021

News articles are predicting the death of the contact center as we know it. Close your eyes and I’ll set the scene: it’s 2016. Chatbots are all the rage. AI, the prophesied hero, powering the agent who doesn’t need breaks and can engage with 100 – no, 1000 – customers at once. Infinitely scalable human-like […].

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Customer Service Automation Service 245

The Global Small Business Blog

JANUARY 26, 2024

©iStock/Darren415 In a recent Bloomberg Markets article titled “Everything You Thought About Free Trade Is Wrong,” Professor of International History, Quinn Slobodian was featured for his critical examination of globalization.

Marketing 212

Marketing 212

The Global Small Business Blog

JULY 14, 2023

©iStock/SerafinoMozzo On June 25, 2023, the New York Post uploaded a controversial article on the potential impacts of Department of Environmental Protection's (DEP’s) new rules on New York City’s pizzerias , suggesting that the newly drafted regulation is designated to solely tackle climate change.

Regulations 214

Regulations Design 214

The Global Small Business Blog

FEBRUARY 23, 2024

Read (8-minutes) the entire article here. . • Implementing this model involves building a robust digital and data backbone, fostering internal partnerships, and redefining the GBS mandate to include value-added activities beyond traditional transactional processes.

Global Business Services 251

Global Business Services Service 251

The Global Small Business Blog

FEBRUARY 24, 2022

©iStock/wildpixel A new report released Wednesday from the Center for Countering Digital Hate (CCDH) finds that Facebook's – rebranded as Meta – platform only labeled about half of the posts promoting articles from the world's leading publishers of climate denial.

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Forrester Digital Transformation

MARCH 16, 2023

This year, though, an article about Eurovision got my attention. I don’t follow the Eurovision song contest closely, but I know that ABBA famously won decades ago with “Waterloo” and that a few other contest winners – Celine Dion, Måneskin – have achieved global success afterwards.

Risk Management 233

Risk Management Risk Management Management 233

The Global Small Business Blog

MARCH 23, 2022

As The Atlantic article proclaims : If the American theocracy of work is to be dismantled, it won’t happen by just changing jobs or attitudes. In this third year of the coronavirus pandemic, Americans are burned out, quitting their jobs in record numbers, and reconsidering the place of work in their lives.

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Jobbing 246

The Global Small Business Blog

SEPTEMBER 7, 2022

According to this article , if you want your brand to be a global success, it’s important to understand that markets today have become more progressive and diverse, and ignoring a community could be detrimental to your brand. New markets mean you may be selling to different demographics.

Marketing 242

Marketing 242

The Global Small Business Blog

JUNE 21, 2022

There are multiple ways across an organization’s ecosystem, of which Deloitte has highlighted three within their Authentically inclusive marketing article. How can global marketers do this? While you are at it, check out their Global Marketing Trends 2022.

Marketing 236

Marketing 236

The Global Small Business Blog

NOVEMBER 22, 2021

holiday retail sales outlook seems to bring good tidings according to this article. .” – Peep Laja, Founder of ConversionXL Have yourself some holiday email marketing trend examples.

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Retail Sales Marketing 238

The Global Small Business Blog

DECEMBER 10, 2021

Here are a couple of ideas – from industry forecasts, holiday how-to articles, to New Year’s resolutions. ©iStock/Michall_Petrov-96 Content marketing for December 2021 should be useful, informative, or entertaining, and it should help a business attract, engage, and retain an audience of customers and prospects.

Marketing 223

Marketing 223

The Global Small Business Blog

OCTOBER 28, 2021

©iStock/SHansche Below is an article I [Laurel Delaney] wrote to tackle the topic of what's needed on an export sale. It goes like this. How do you react to an email from a customer located thousands of miles away who wants to buy your product?

Sales 243

Sales 243

The Global Small Business Blog

NOVEMBER 4, 2022

Read the entire article about globalization's great reboot. It is a chance to reestablish the partnership between the private and public sectors to ensure we achieve the optimal balance between efficiency and risk mitigation, corporate profits, and income equality.

Efficiency 236

Efficiency 236

The Global Small Business Blog

SEPTEMBER 29, 2021

Read Anna's full length thought-provoking and thorough article: The $14 trillion reason you should care about the shipping container shortage.

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246

The Global Small Business Blog

OCTOBER 21, 2022

Read the entire article on how researchers discover a viral trend in global marketing. Something to think about. Taylor goes on to say, "But with the explosion of social media influencers, it's truly a worldwide trend that I believe is here to stay."

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Research Marketing 239

The Global Small Business Blog

DECEMBER 23, 2021

The article below purports: “If you sell on Amazon, you’ll be handing over the fate of your business, your livelihood, to your biggest most aggressive enemy — an enemy that has every intention of eating your lunch.” ©iStock/artpaseka Amazon claims "they are making things cheaper and easier so consumers should be content."

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The Global Small Business Blog

JUNE 30, 2022

©iStock/olm26250 As John DiJulius says in this article , customer loyalty is every company’s greatest asset in any economy. Redirect your marketing budget to focus on the loyal customers who are trying to give you more of their business.

Marketing 214

Marketing 214

The Global Small Business Blog

AUGUST 25, 2022

In this article , take a deeper dive into how Covid-19 still clamps onto global small businesses despite Covid-related restrictions being eased up. ©iStock/Chaay_Tee Even with Covid losing its grip on the population, businesses are still facing the aftershocks of the disaster. It would be safe to say the storm has not yet passed.

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206

The Global Small Business Blog

JANUARY 13, 2023

Read the entire article here. Young entrepreneurs are bypassing the traditional labor market, while those already in work are looking to side hustles and beyond. In 2023, we’ll see a new form of entrepreneurship emerge – more diverse, more socially-minded, and not afraid to multi-hustle.

Marketing 203

Marketing 203