article thumbnail

Predictions 2022: The Pandemic’s Wake Drives Automation Trends

Forrester Digital Transformation

In 2022, the automation market will see more robotics, new AI vendors, and new frameworks. Find out more in Forrester's 2022 automation predictions.

article thumbnail

Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester Digital Transformation

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Everest Group Unveils Inaugural ‘Artificial Intelligence Top 50’ Recognizing Global Market-Leading AI-first Technology Providers

Everest Group

China follows with 12%, showcasing its rapid ascent in the global tech arena driven by its booming domestic market. Providers that have AI as a feature which helps in improving their current offering, such as automation-first vendors, are excluded from this assessment.

Marketing 361
article thumbnail

Capital Markets Operations – Services PEAK Matrix® Assessment 2023

Everest Group

Capital Markets Operations – Services PEAK Matrix® Assessment The capital markets operations landscape is rapidly evolving as enterprises strive to meet the demands of a new generation of customers, reduce cost pressures in a recessionary environment, and adhere to regulatory changes.

Marketing 246
article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

article thumbnail

Announcing The Forrester New Wave™: B2B Conversation Automation Solutions, Q3 2022

Forrester Digital Transformation

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

article thumbnail

Marketers: Technology May Make Your Job Obsolete; Now Here’s The Good News

Forrester Digital Transformation

Automation, artificial intelligence (AI), and analytics are eating into marketers' roles. But with that change comes opportunity.

Jobbing 246
article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

article thumbnail

3 Sizzling Ways to Warm Up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

article thumbnail

Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?

article thumbnail

12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

article thumbnail

Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

We're talking about a complete shake-up powered by automation and artificial intelligence (AI). Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies.