The Scalers
FEBRUARY 16, 2022
CONTENTS A crisis in the making Industries in flux Entering a seller’s market Identifying a solution Building tech teams beyond borders — the United States and Canada edition What will you learn? Hiring locally is becoming a fierce seller’s market so the need to look elsewhere for top talent is clear. DOWNLOAD EBOOK.
Globalization Partners
AUGUST 2, 2022
As the job market becomes extraordinarily competitive, finding specialized talent can be a daunting task. In this challenging economy, recruitment marketing can be the proactive hiring strategy you need. These new techniques make it easier for HR teams to create campaigns to market your employer brand.
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Influx
JANUARY 17, 2024
58% of marketers whose companies use generative AI for content creation said increased performance is the top benefit. This eBook shares prompts for creating your brand’s voice, communication guidelines, and customer support macros using artificial intelligence.
The Scalers
MARCH 23, 2022
Alternatively, they need to look at new ways of building their tech teams, to avoid the highly competitive race for local talent in what is increasingly a seller’s market. Our ebook, ‘ Building tech teams beyond borders ’ is focused specifically on the UK and Irish market and shows you exactly how you can make it work for your business.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits.
CGS Inc
OCTOBER 24, 2023
Welcome to our eBook focused on the dynamic home goods industry. Timely topics this eBook explores: eCommerce Growth and Omnichannel Opportunities Retailer Priorities and Requirements Sustainability/ESG and Supply Chain Mapping Home Fashions Speed to Market to Hit the Trends Complete the form below to get your copy of the eBook.
The Scalers
MARCH 9, 2022
The pandemic and its related restrictions have hampered software development in many leading markets, yet was particularly acute in Australia and New Zealand, where economies heavily reliant on overseas software talent faced a sudden shortfall. DOWNLOAD EBOOK. A fight for top talent in Australia. Adapting to a changing landscape.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Advertiser: ZoomInfo
And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions. It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
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