article thumbnail

Overcoming Friction in Demand Marketing Program Planning

Forrester Digital Transformation

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning?

Marketing 225
article thumbnail

Portfolio Marketing Must Act As A Compass Through Shifting Seas In 2023

Forrester Digital Transformation

By investing in audience-centric practices, portfolio marketers can help their organizations be more efficient and effective, despite economic uncertainty.

Marketing 246
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Life Sciences Digital Services for Mid-market Enterprises PEAK Matrix® Assessment 2024

Everest Group

Life Sciences Digital Services for Mid-market Enterprises PEAK Matrix® Assessment Mid-market life sciences enterprises are increasingly transforming digitally to remain agile and resilient amid global uncertainties. LEARN MORE ABOUT Top Service Providers

Marketing 240
article thumbnail

Healthcare Payer BPS Market View – Key Buyer Priorities | Market Insights™

Everest Group

Healthcare Payer BPS Market View - Key Buyer Priorities examines the evolving needs of healthcare payers to enhance operational efficiency.

article thumbnail

The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

article thumbnail

Efficient CX Delivery: A Tech-driven Approach | Webinar

Everest Group

WEBINAR Efficient CX delivery: A tech-driven approach September 26, 2024 9:00 AM PT | 12 PM ET Catch Everest Group Partner David Rickard as he joins an expert panel to explore how leading technologies, such as generative AI (GenAI), automation, analytics and more, are delivering value for organizations without compromising service quality.

article thumbnail

Data and Analytics (D&A) Services for Mid-market Enterprises PEAK Matrix® Assessment 2023

Everest Group

Data and Analytics (D&A) Services for Mid-market Enterprises Currently, mid-market enterprises stand at a crucial juncture. In an ever-evolving market landscape, these enterprises are keen on achieving excellence and fostering innovation when selecting a provider.

Analytics 195
article thumbnail

Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies.

article thumbnail

Marketing Operations Efficiency: The Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

article thumbnail

The HR Compliance Playbook: How to Improve Speed-to-Hire

If your company wants to test new markets and hire top-tier global talent, remember that the first steps are the most crucial. Navigating international jurisdictions can be complex and time-consuming, but with solid and up-to-date compliance procedures, companies can maximize efficiency, speed-to-hire, and mitigate risks.