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The Sales Engagement Landscape And The Case For The Single Pane Of Glass

Forrester Digital Transformation

Sales engagement platforms are playing a leading role in optimizing and improving sales and revenue development, operational efficiency, and outcomes. This is how we define the category: Solutions that help sales, marketing, and post-sales personnel understand and […].

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The State Of B2B Sales Intelligence Vendors: What Is It And Why Should You Care?

Forrester Digital Transformation

(Part 1 of a two-part series) In the recently published Forrester Landscape report, we define B2B sales intelligence as: Solutions that offer data, insights, and data management services to optimize sales efficiency and effectiveness. Insights delivered […].

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The Use Case for Generative AI-Powered Sales Prospecting: Personalizing Outreach and Boosting Sales

Perficient Digital Transformation

One use case organizations can consider is augmented research for sales prospecting, which allows sales professionals to find valuable prospects quickly and generate personalized and effective sales reports and outreach content. How Does Generative AI-Powered Sales Prospecting Work? What’s Next? Contact us today.

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How the Proper Product Information Management (PIM) System Can Boost Sales During the Holiday Season

Perficient Digital Transformation

For most businesses, the holiday season is a critical time that often accounts for a significant portion of annual sales. A best of class PIM system streamlines the management of product data, enabling businesses to enhance their marketing efforts, improve customer experiences, and ultimately increase sales.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3%

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How to Scale Your Landing Page Performance Efficiently?

Groove Technology

Only prospects who are ready to talk to you, who have descended to a level of readiness similar to that at the bottom of the sales funnel, can benefit from your “Contact Us” page. Here are 7 strategies to make sure your prospective sales prospects can find these lead attraction pages as you generate more of them.

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Modernize Your Sales with AI Tools: Stay Ahead in the Competitive Market

Magellan Solutions

Sales optimization is essential for businesses to flourish in a competitive market. Sales optimization enhances customer experiences, fosters brand loyalty, and drives long-term success. We provide readers with the knowledge they need to enhance their sales processes. It goes beyond attaining targets.

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Best Practices for Accelerating the Sales Process

More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. The bottom line is that, in B2B sales, speed is useless without control. The bottom line is that, in B2B sales, speed is useless without control. Efficient outreach strategy.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result?

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.