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Marketing Operations must rationalize revenue technology to achieve customer experience goals

Forrester Digital Transformation

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

Marketing 241
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Solving The “Do More With Less” Marketing Paradox: Human Plus Technology Equivalents

Forrester Digital Transformation

Meanwhile, CMOs have long been expected to acquire more customers with less marketing. Yet, four in 10 executives prioritize reducing costs. The “Do More With Less” Paradox Is No Longer Sustainable Approximately half of C-suite professionals prioritize growing revenue. So, how will the C-suite grow revenue?

Marketing 246
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Capital Markets Operations – Services PEAK Matrix® Assessment 2023

Everest Group

Capital Markets Operations – Services PEAK Matrix® Assessment The capital markets operations landscape is rapidly evolving as enterprises strive to meet the demands of a new generation of customers, reduce cost pressures in a recessionary environment, and adhere to regulatory changes.

Marketing 246
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Capital Markets Operations – Services PEAK Matrix® Assessment 2023

Everest Group

Capital Markets Operations – Services PEAK Matrix® Assessment The capital markets operations landscape is rapidly evolving as enterprises strive to meet the demands of a new generation of customers, reduce cost pressures in a recessionary environment, and adhere to regulatory changes.

Marketing 217
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The Future of Underwriting | Market Insights™

Everest Group

In this report, we demonstrate how innovation will support insurers dual agenda of in achieving reduced costs, improved efficiency, and maximum growth.

Insurance 147
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Capital Markets IT Services PEAK Matrix® Assessment 2024

Everest Group

Capital Markets IT Services PEAK Matrix® Assessment The capital markets industry is transforming to enhance operational efficiencies and reduce costs. There is a significant shift toward emerging technologies. Learn More What is the PEAK Matrix®? LEARN MORE ABOUT Top Service Providers

Marketing 130
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Insurance Technology Market Trends: Reflecting on the Recent Guidewire Kufri Release | Blog

Everest Group

This release emphasizes process efficiency, accelerated time to market, and enhanced data analytics capabilities, all while expanding Guidewire’s reach beyond North America. These improvements are crucial for insurers looking to remain competitive in a fast-paced market, where speed and agility are critical.

Insurance 162