article thumbnail

B2B Marketers: It’s Time To Ditch Sourcing Metrics

Forrester Digital Transformation

Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.

Sourcing 246
article thumbnail

Mapping the Next: Key Priorities for 2025 | Webinar

Everest Group

What are the trends that will shape the global services market in 2025? What are the likely changes in sourcing spend, sourcing strategy (in-house vs. outsource), and locations? What questions will the webinar answer for the participants? What is the enterprise outlook on tech and AI adoption in 2025?

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating Cost and Price Dynamics in Volatile Markets | Webinar

Everest Group

Live Webinar Navigating Cost and Price Dynamics in Volatile Markets October 17, 2024 | 8 a.m. From this webinar, attendees will understand the latest standings on leading global service delivery locations, key factors driving price and cost changes, and the best strategies for navigating changing markets and mitigating margin erosion.

Marketing 130
article thumbnail

Evolution of Impact Sourcing | Market Insights™

Everest Group

The concept of impact sourcing evolves by including an additional layer of strategic engagement level at subsequent stages of model maturity.

article thumbnail

Clinical Operations 2025: Adapting to Market Shifts and Provider Strategy | LinkedIn Live

Everest Group

LINKEDIN LIVE Clinical Operations 2025: Adapting to Market Shifts and Provider Strategy October 23, 2024 | 9:00 AM CDT | 10:00 AM EDT | 3:00 PM GMT | 7:30 PM IST Pharma enterprises are facing multiple challenges, including loss of exclusivity and declining R&D productivity, pushing them to rethink their clinical operations strategies.

Marketing 130
article thumbnail

Supply Base Diversity: The Initiatives Leading the Global Market | LinkedIn Live

Everest Group

Register on LinkedIn Supplier diversity has evolved beyond its US roots to become a critical element of corporate procurement strategies worldwide, with companies like Google and Microsoft integrating it into their international sourcing strategies.

Marketing 130
article thumbnail

Autonomous Sourcing Tools Automate Sourcing | Market Insights™

Everest Group

In this report, we examine autonomous sourcing technology solutions and share detailed provider profiles, analyzing their capabilities and solutions across sourcing activities.

Sourcing 130