The Global Small Business Blog

APRIL 24, 2024

Each country includes an Al ecosystem overview, government incentives and policies, education and research institutions, leading events, and industry groups. The initial markets for this report were selected based on global rankings, the highest number of Al companies concentrated there, venture capital, and related research institutions.

Marketing 247

Marketing Research Government 247

Forrester Digital Transformation

MARCH 10, 2022

New Forrester research illustrates how complex this decision-making process can be and shows how risk avoidance and defensive decision-making often dominate […].

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Research Sales Marketing 246

Forrester Digital Transformation

FEBRUARY 16, 2023

The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.

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Research Marketing Service Collaborations 130

The Global Small Business Blog

MARCH 7, 2024

By prioritizing research and building strong local connections, business leaders can engage with new audiences with confidence. However, navigating unfamiliar territories can be a daunting task for those venturing into new markets for the first time.

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Research Marketing 268

The Global Small Business Blog

AUGUST 29, 2024

©iStock/Rawpixel A strong global social media content strategy requires thorough research to understand local trends, cultural nuances, customs, values, behaviors, and preferences across diverse target markets.

Research 230

Research Marketing 230

The Global Small Business Blog

JANUARY 23, 2024

It also provides resources for keeping current with the latest research on the subject for further exploration. ©iStock/wael alreweie This resource guide is created by Library of Congress to help users understand globalization, its history, the elements it comprises, and the current trends.

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Research 266

Forrester Digital Transformation

JULY 25, 2022

The book was based on a dozen years of research conducted by Forrester’s CX research team up to that time. Recently I looked back ten years to the publication of Outside In, a comprehensive take on customer experience that I co-authored with Kerry Bodine. Although a lot has changed in the last 22 years, I […].

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Research 49

Forrester Digital Transformation

FEBRUARY 8, 2022

Over the past two years, Forrester’s research teams have been really diving into the role that technology executives play in driving innovation. And that research has shown that companies driving a sustainable approach to innovation grow more than 2.5 times their industry average year over year.

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Research 241

The Global Small Business Blog

MARCH 22, 2024

The report is a partnership of Gallup, the Oxford Wellbeing Research Centre, the UN Sustainable Development Solutions Network and an editorial board. Countries are ranked on happiness based on their average life evaluations over the three preceding years, in this case 2021 to 2023.

Research 266

Research 266

The Global Small Business Blog

AUGUST 15, 2024

From research and planning, to making initial trips to your target countries, expect to spend six months to several years preparing for this exciting new facet of your company. ©iStock/Francesco Scatena There are three initial phases to launch into international business.

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Research Marketing Service 263

The Global Small Business Blog

DECEMBER 1, 2023

©iStock/liuzishan According to the research paper, " Pace of innovation and speed of small and medium-sized enterprise international expansion , there is compelling evidence that innovation capability has a positive impact on the international expansion of SMEs. Hitherto, research has focused on the earliness of entry into a foreign market.

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Research Marketing 235

The Global Small Business Blog

APRIL 9, 2024

©iStock/viadans From Korn Ferry International to Russell Reynolds to DHR International, here's a list of the top global executive search firms that assist clients in acquiring leadership talent through outstanding research capabilities, through assessment technology, reference checking and access to a global talent pool.

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Research 243

The Global Small Business Blog

APRIL 19, 2024

for example, research shows that women-owned businesses are growing at twice the rate of all others. Entrepreneurs are among the most dynamic drivers of global economic growth, and women are laying claim to the role in greater numbers than ever. In the U.S.,

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Banking Research Management 266

The Global Small Business Blog

DECEMBER 27, 2023

Women-led companies yield better returns on investment (ROI), generating 78 cents for every dollar of funding; male-founded startups generate just 31 cents, according to research by BCG and MassChallenge. Women entrepreneurs are also more likely to create innovative solutions to address social needs.

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Research Accounting 260

Forrester Digital Transformation

JULY 12, 2022

After tapping into Forrester’s research, here’s my answer. CEOs often ask me: “What is blockchain, and what impact will it have?”

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Research 49

Forrester Digital Transformation

OCTOBER 20, 2021

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

Marketing 246

Marketing Research 246

Forrester Digital Transformation

APRIL 14, 2022

To dive deeper into this research, we’re looking at specific fintech companies and — more importantly — […]. Forrester’s latest report on the state of fintech shows that funding for fintech companies not only rebounded (from a decidedly down year in 2021) but has skyrocketed to new, historic heights.

Research 246

Research 246

Forrester Digital Transformation

JANUARY 5, 2022

In February of 2009, Glenn O’Donnell (VP, Research Director) and I co-authored the CMDB Imperative when ITIL and ITSM were all the rage. Underpinning that rage was the Configuration Management DB (CMDB) which promised to deliver world peace like a pageant winner during the interview portion of the competition.

Research 246

Research Management Information Technology Government 246

Forrester Digital Transformation

DECEMBER 7, 2021

Our research has found that, while most enterprises use multiple public clouds or some form of hybrid cloud implementation, it isn’t done for resilience purposes. The reasons for this are many, but to summarize, building applications to use multiple clouds is hard.

Research 246

Research Management 246

Forrester Digital Transformation

DECEMBER 22, 2021

The Forrester “Bold at Work” values will be core drivers for my research with the intent of enabling clients and technology vendors to also be “bold at work”. When did you join Forrester? I began my latest career adventure with Forrester in November, 2021. Together, we’ll accomplish great things.

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Research Analytics Automation 246

Forrester Digital Transformation

DECEMBER 16, 2021

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021.

Management 246

Management Service Research Marketing 246

Forrester Digital Transformation

FEBRUARY 17, 2022

This funding round is right on the heels of some major moves in 2021: a $140 million Series D round and the acquisitions of Emotion Research Lab (video and […]. Uniphore has just announced a whopping $400 million Series E round led by NEA, giving them a valuation of $2.5 And they have been busy.

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Research Customer Service Automation Service 246

Forrester Digital Transformation

NOVEMBER 9, 2021

Future Forum research, in a survey of thousands of workers and managers globally, shows a divide in work satisfaction and flexibility between executives and employees, especially those in non-white, male demographics. Sales leaders face serious challenges in attracting and retaining diverse sales talent.

Sales 246

Sales Flexibility Research Management 246

Forrester Digital Transformation

AUGUST 11, 2022

And according to Forrester’s research, nearly a third of CMOs at larger organizations intend to integrate […]. Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences.

Research 49

Research Marketing 49

Forrester Digital Transformation

JULY 8, 2022

This story opens many questions around IoT security and is a path of research that […]. In May 2022, Business Insider reported that Russian troops stole nearly $5 million worth of farm equipment from a John Deere dealership in Melitopol, Ukraine. The stolen equipment was located by remote GPS and locked, preventing it from being used.

Research 246

Research Risk Management Risk Management Cybersecurity 246

Forrester Digital Transformation

JULY 20, 2022

We researched threat hunting to determine what it really is, what benefits it brings, and to overcome the misuse and abuse of the term. Threat hunting is a term frequently misused by cybersecurity pros, vendors, and service providers. The resulting report, Threat Hunting 101, published recently.

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Cybersecurity Analytics Research Automation 49

Forrester Digital Transformation

AUGUST 30, 2022

But according to our research, most organizations have yet to unlock the full potential of technology. Tech Execs: It Is Time To Take The Lead, Break Boundaries & Build The Future In today’s turbulent social and economic times, more is expected of business executives than ever before.

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Research 246

Forrester Digital Transformation

DECEMBER 27, 2022

Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks!

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Research Management 246

Forrester Digital Transformation

APRIL 5, 2023

Earlier this year I promised a slew of research on FinOps. Today, I published the first in this series on What Technology Executives Need To Know: FinOps. This report is especially timely as FinOps is getting a front row seat with executives globally across verticals and across organizations of all sizes. Amid a growing economic […]

Research 245

Research 245

Forrester Digital Transformation

DECEMBER 12, 2022

Our merry band of Forrester analysts covering enterprise architecture, infrastructure, application development, application security, and technology strategy meets periodically to share research, debate trends, and dive into breaking news. What are a few of the trends and themes that have caught our attention this year?

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Research Risk Management Risk Management Management 242